Jan. 5 (Bloomberg) -- Not since the millennium folly in 1999 have I seen so much frenzy in the wine market.

Back then, with stock markets booming, auction houses setting records for wines and Champagne producers warning there wouldn’t be enough fizz for the celebration, producers were enthusiastic and bottles were getting pricier by the month.

What a difference a decade makes. With high unemployment, pared-down expense accounts and a glut of wine, it’s the consumer’s turn to make merry, with lower prices, more choice and less pretension. Those 99-point ratings don’t seem quite so requisite any more to buying good wine.

So what do I see happening in 2010?

1. Prices will continue to drop across the board, from the priciest of Bordeaux and Burgundy to cult California wines that were once available only by subscription. This goes, too, for those Italian, Spanish and Chilean producers who thought that they could easily get the same kind of money those age-old French estates used to command.

2. More people will buy online. Consumers can go to sites like wine-searcher.com or vinfolio.com and compare prices for the same wine not just around the U.S., where many states now allow cross-state shipping, but in the U.K., Germany, and other countries. The spread can be amazing: a wine costing $40 in one store may be $75 in another. Wine stores will stock more inexpensive wines, which account for most of their profits.

3. Wine blogging will increase, mostly among those contending they’ve found spectacular bottles that will “blow your doors off” for under $15 a bottle. As with all blogging, readers should be wary of the source of such claims.